Birdies Shoes

Studio: Pattern
Creative Direction: Michael Janiak
UI / UX  & Visual Design: Heather Maehr

Birdies invented a new category of footwear merging luxurious style and ultimate comfort with their exclusive 7-layer cushion technology. By combining the support of a sneaker, the softness of a slipper and the style of a designer flat, they created the most versatile shoe in the world. Together we transformed the Birdies eCommerce site into a digital destination that feels inclusive, polished, welcoming, and up-lifting.

33% increase in overall conversion rate
49% increase in transactions
49% increase in overall revenue

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